Watkins Glen International announced that the Cheez-It brand has signed a multi-year agreement to be the title sponsor for the NASCAR Sprint Cup Series race starting in 2013. The race will be known as the Cheez-It 355 at the Glen.
WATKINS GLEN, NY – Watkins Glen International and Kellogg Company announced Tuesday that Cheez-It®, the iconic snack brand, has signed a multi-year agreement to be the title sponsor of The Glen’s NASCAR Sprint Cup Series race. TheCheez-It 355™ at The Glen weekend is August 8-11, 2013.
“We are excited to welcome the Kellogg Company and Cheez-It® to the Watkins Glen International family as our NASCAR event weekend sponsor,” Watkins Glen International President Michael Printup said. “This partnership adds another chapter to our rich racing history and provides an array of opportunities for all involved. I have no doubt our fans will benefit the most during our Cheez-It™ 355 at The Glen weekend. We look forward to DRIVING>>History together with the Kellogg Company and Cheez-It® for years to come.”
This is the company’s first race entitlement sponsorship, although the Cheez-It® brand’s parent, the Kellogg Company, has been involved with NASCAR since 1991.
“Cheez-It® is all about supporting the real fans that love to show passion and dedication for their favorite sport. We know this loyalty exists among NASCAR fans, so this is the perfect opportunity for us to show our support for the fans and build on our successful partnerships in motorsports,” said Todd Penegor, President of Kellogg U.S. Snacks. “We are proud to be the title sponsor of theCheez-It™ 355 at The Glen — a one-of-a-kind event at an iconic venue.”
Cheez-It™ 355 at The Glen is the marquee event of the August 8-11 weekend at Watkins Glen International. Racing starts Saturday with the NASCAR Nationwide Series Zippo 200 and continues with Sunday’s Cheez-It™ 355 at The Glen. Run under the title Finger Lakes 355 at The Glen in 2012, “355” signifies the distance of the NASCAR Sprint Cup Series race 90 laps for 220.5 miles in kilometers.